Our Vision & Values
Our Mission
To develop and enhance a financially and environmentally sustainable Morro Bay fishery, built upon local stewardship of ground fish resources and secured fishing rights anchored in the community.
Our Core Values
Sustainability
- Well-managed organization, solid funding stream
- Broad community support
Solutions orientation
- Non-traditional partnerships for mutually beneficial solutions
- Include input from conservation, fishing industry, and community
Preserve local industry
- Keep head of household jobs in our community
- Retain marine dependent uses and the waterfront ambience vital to visitor serving economy
Working Together
- Cooperative ventures that advance the fishery
- Maintain the industry through economies of scale
Conservation and protection
- For the benefit of fish stocks and the local fishing industry
- Protecting ground fish habitat and spawning areas
- Preserving a way of life and economic force for Morro Bay
Long Term Goals
#1
Ensure a financially stable and environmentally sustainable Morro Bay fishery built upon local stewardship of groundfish resources.
#2
Maintain & grow sufficient fishing activity to support marine dependent infrastructure and services in Morro Bay.
#3
Provide for the next generation of smaller boat fishermen.
#4
Engage in collaborative research to improve scientific knowledge and support local fisheries.